Friday, April 19, 2019

The Money Behind Your Blog

Ever since I stepped away from copywriting for businesses, I've been thinking about what else I can do to restore that revenue stream. Having that side hustle money was great when it came in, but I hardly wanted to be up all day and night to earn it. So I had to do some research, and I had to be willing to be focused and creative.

There are a lot of sides to blogging, and in many ways, it's exactly like running any other business, and it can be exactly that: a business. But you need to run it in the right way if you want to make a lot of money from it. You need to make sure that you are thinking of it and treating it as a business. As long as you do that, you'll be keeping it moving in the right direction, and that will mean greater success in many ways.

One of the main ways in which blogging is like a business is that it requires you to focus on the financial side of things first and foremost. As long as you are doing that, you'll be able to ensure that your blog can keep on being successful. With that in mind, let’s look to some of the things you can do to focus on the money behind your blog.

Find Good Software
One thing that can make things easier is to find some software which you can use for your accounting. You need to focus on accounting for a blogging business as with any other, as it's a major part of the process. As long as you have some decent software, you'll find it easier to keep your money in check and to make sure that you are not overspending (let's face it, we can all get carried away with purchasing props for photos, blog templates, coffees and the lot!)
Of course, you might need to shop around in order to find the best example, and you might also want to consider making use of cloud accounting software specifically to ensure that you keep all your data as safe as possible. Do that, and you will feel much more in charge of the money behind your blog.

Monetise In Multiple Ways
To ensure you're keeping your blogging business afloat, you do need to monetise it: it's best if you can find several ways in which you can do so. There are many options available to you here, and with some research, it hopefully shouldn’t find it too hard. You can use advertising revenue to generate some income, or you might want to think about selling products on your blog, whether they are ebooks you've written or merchandise you've created. As long as you monetise in many different ways, you should be able to keep the money afloat much more easily.

Keep It Separate
Finally, remember that it's hugely important to keep the money from your blog separate from your personal finances. Although it's all your money, ultimately it's the best practice legally and for tax purposes.
I hope you're feeling inspired. How have you kept money behind your blog?

Disclaimer: This is a collaborative post and may include affiliate links



  1. I have been telling myself I will separate my blog expenses etc and personal and I keep procrastinating. After reading this, I just added it to my calendar for this week. Thank you!!

    Have a lovely week ahead! Xx

    1. I'm glad I've inspired you. It takes discipline though, which I think we are all trying to master!

  2. ottimi consigli, anche io sono d'accordo nel tenere separate le finanze da quelle personal.

  3. I have accounting software for my blog and I do use it however all money just ends back into my personal account. Expenses also come out from it too so I can see why a seperate account would be beneficial. Hope you can find a new a path. I was doing copywriting a few years back and needed to get a second job to make ends meet. That job ended up becoming my priority instead of a backup and I haven't really gotten back into copywriting since. I've been contemplating getting back and relaunching myself but I am not sure if I want to go down that route again. Was thinking of doing article submissions instead to online sites. I'm all over the place right now hahaha.


    1. Hi Sonia. I'm actually glad you posted this. Why not have a read of my "Dashed Dreams and Renewed Hope | How I Got into Copywriting" post. It might be insightful, then read "How to become a Freelancer". Submitting to publications I found is much easier than writing for business clients. It's less tiring and less emotionally draining. Good luck!

  4. Stepping away from copywriting for clients was a very bold step Madeline! I remember reading your Instagram post about it and I was like "gasp! ... what just happened?" Kudos to you on figuring out what is important to you and going ahead to do the needful. I have been following ProBlogger ( They have some very useful tips for bloggers looking to monetize their content so you can check it out. To be honest, I too really have not been pitching brands as much as I should (some pitches have gone unanswered) and I keep wondering what it is I am missing. Please keep sharing your journey with us so we can perfect our craft. I am here if you ever need someone to bounce ideas off or to hold each other accountable in the bid to build a profitable blog! Cheers! -

    1. Hi Jamila. Thank you so much for reading. I never realised you were following so closely. I'm flattered by your admiration however for a long time I saw it as a cop out! Hehe! I know problogger - I should probably refer to it a bit more. Please keep pitching! You're a talented blogger, not sure why brands wouldn't want to work with you! Thank you so much for extending your hand of support. I'll take you up on that! Email coming your way soon!

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