Sunday, December 3, 2017

Why You Should Share Your Story

Any content creator or business person would have heard the phrase "share your story", a few times. It's a great way to connect with the people you are sharing your content with, or selling to. Sharing your story is all about opening a window to who you are so that your audience can know the character behind the content or the brand. 

A great example of the sharing of a story is the copy on Shea Moisture's* bottles that tells the story of Sofi Tucker, selling shea butter in Sierra Leone back in 1912. As a consumer, I connected with the company's humble roots. This has, in turn, deepened my interest in the brand. 

I have compiled a short list of reasons why you as a writer, public speaker or business person you should share your story with the people you are trying to connect with: your audience or clients:

1. It inspires people. People are captivated when they are inspired. This is a simple fact. To get your audience on board with your message and brand share your story with them. Let them see how hard you have had to work to obtain the success you have. Help them to see that they can obtain that same success by affiliating themselves with your brand.

2. It gives your brand a stand out quality. You want to stick in people's minds, right? In a crowded marketplace, what will make your brand stand out? Yes,  we know that the quality of your service or product will mark you out as different from your competition, but what if you haven't had the chance to sell your product yet? Before a single sale has been made, your story will be the factor that will set you apart.

3. It makes it easier to branch out. It sounds ludicrous but it's true. When your target audience gets to know you as much as your brand, you will be able to touch any new product or enter any new industry and carry that magic with you. I believe that is why Diet Coke has brought YouTuber, Patricia Bright on board as a brand ambassador.

4. It creates longevity. Businesses, blogs and books are all about making connections with people. If your audience sees themselves as your friends and less as your clients, they are likely to roll with you in the long term. 

At the end of the day, all roads lead back to your brand, connecting with people, and making sales - if you own a business. Next time, we will be looking at how you can share your story, and start captivating your audience. 

*line of hair care products for afro hair. 



  1. Very true. One can understand why some content creators get afraid to open up because of the double-edged nature of the terrain but if you maintain Balance in putting your story out there, it goes a long way in reaching out. By the way, I didn't know Patricia is now a Diet coke ambassador. That's so cool. This is a great post.

    1. I think you are right. It's difficult to open up - especially with online trolls and people who are just so determined to misunderstand you. But like you said - Balance. Share enough without exposing anything you feel will be damaging to your brand. Yes girl! Patricia mentioned it in one of her recent videos.
      Thanks for the comment.

  2. I don’t know what has happened to the custom of delivering consistent good articles. I hope that the custom comes alive after this..thumbs up for your work

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