Sunday, December 10, 2017

Four Great Ways You Can Share Your Story


Hi lovely peeps.

Last time, we discussed the importance of sharing your story as a business person or content creator. If you haven't yet read that blog post, what are you waiting for? Click here to read. 

Today, I am going to share four simple, but effective ways you can do so.


1. About page - Exactly what it says on the tin. This is a page on your website which details information about the people or person behind the brand, and/or the origins of the brand. It's also a nice idea to have this information on your packaging, if you are selling a product. Last time, I used Shea Moisture as an example. Read my About Page here.

2. FAQs/ Life Updates  - I watch a lot of YouTube, and one thing that I particularly enjoy watching are life updates, Snapchat Q&As, and '10, 20 or 30 facts about me' videos. As a blogger, you can also produce this in written format. For businesses, your website should definitely include a blog.

3. Newsletter - Having a newsletter that people can subscribe to is a great way to let them in on your "behind the scenes". Newsletters have an added benefit of being able to offer discounts and sell directly to your target audience.

4. Social Media - This can be executed in many ways, depending on the medium you are using. Taking nice photos for the Gram, and writing a nice caption which tells a short story behind the photo is one way. Micro vlogging tools such as Instgram Stories or Snapchat is another way to let your personality shine.

Hmmm...I am looking at this list and thinking, "Madeline, you should probably follow some of your own advice!"

Whichever way you choose to "tell your story", remember that doing business and sharing content is all about connecting with people. No matter how much technology has progressed, as humans we are still social beings with a need to interact with each other.

Again, if you have not read my last blog post, you can do so here.

Can you add to my list? In what other ways do you share your story?

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6 comments

  1. Mine is on the 'About Me' page. Bang on!!

    http://www.missymayification.co.uk

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  2. Blog posts themselves are ways to let your personality shine forth. I like FAQs too, especially ones with random interesting facts. I'll probably work on one but I feel between my blog posts and 'About Me', I've pretty much covered all the public info.

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    1. I think you are totally right. I have visited your blog a few times (which I enjoy reading by the way), and believe the nature of it is all about sharing your journey (literally!). But for blogs such as mine which are more info based, we have to work a little harder at it. Thanks for passing through, I'm about to go and read your About Me page!

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  3. These are all great tips! I've recently re-done my About page to reflect more of my personality, and thanks so much for the reminder of newsletters being a 'thing' haha - I've still not got around to creating one! I hope you have a fantastic and relaxing Christmas, Madeline :)

    aglassofice.com
    x

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    Replies
    1. I've gone and redone all my pages too! Thanks for visiting the blog. Have a wonderful Christmas too.

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