Tuesday, December 26, 2017

2017: Life and Thoughts


Apologies. I know this is not in keeping with the festive season but then I knew I had to write this before we part ways because once we do, I never want to think about you again. 

We started off well. I was in good spirits and had high hopes for the year ahead. I was optimistic and knew what I wanted us to achieve together, so I set about working hard and making contacts with the belief that it would all pay off in the end. Fair enough, I had to say my final goodbyes to a few loved ones, but then what is life without a few losses? 

Even when I suffered betrayal at the hands of family members and saw some of the people that I held dearest go through hell, I still thought you had my back. You gave me my thirtieth year and threw a few pleasant surprises my way. You made me feel creative. You made me feel like I could carry life.

You led me on, made me feel comfortable, made me drunk on happiness. I was blissful. I was carefree, and just when I had completely let go you threw me a curve ball which knocked me sideways.
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Sunday, December 17, 2017

Thank God for Social Media, We Now Have a Voice!


I grew up in the 90s when TV was reasonably good for black people in the UK. Although black and brown faces were few and far between, we were at least treated to strong matriarchs imported from America, such as Aunt Viv and Claire Huxtable. They were educated, homely women holding their families together with grace, love and discipline. We also had our sense of humour tickled with comedies such as Desmond’s and The Real McCoy. Who remembers those shows?

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Sunday, December 10, 2017

Four Great Ways You Can Share Your Story


Hi lovely peeps.

Last time, we discussed the importance of sharing your story as a business person or content creator. If you haven't yet read that blog post, what are you waiting for? Click here to read. 

Today, I am going to share four simple, but effective ways you can do so.

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Sunday, December 3, 2017

Why You Should Share Your Story


Any content creator or business person would have heard the phrase "share your story", a few times. It's a great way to connect with the people you are sharing your content with, or selling to. Sharing your story is all about opening a window to who you are so that your audience can know the character behind the content or the brand. 

A great example of the sharing of a story is the copy on Shea Moisture's* bottles that tells the story of Sofi Tucker, selling shea butter in Sierra Leone back in 1912. As a consumer, I connected with the company's humble roots. This has, in turn, deepened my interest in the brand. 

I have compiled a short list of reasons why you as a writer, public speaker or business person you should share your story with the people you are trying to connect with: your audience or clients:

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