Thursday, April 20, 2017

Building a Successful Marriage is Like being a Good Diplomat

In a few days time, my husband and I will have crossed the threshold that will earn us the title of six months married. *INSERT PRAISE BREAK*

The journey so far has not been without its fair share of adventure. Like being aboard a roller coaster there have been moments of pure excitement, slow moments, times of fear, and also periods of exhilarating joy.

Being a typical south London gal, with roots deeply entrenched in a Ghanaian family, navigating through marriage with my born and bred Nigerian (straight out of Ekiti state) husband was always going to be an interesting albeit beautiful feat.

When two people from identical backgrounds make the decision to be one because of their love for each other, their clash of personalities,
SHARE:

Sunday, April 9, 2017

A Soft Answer Turns Away Wrath: The Effectiveness of Soft Power

This post is a part of my Reflections* series. However, I think there is a lot to learn from it, so I'd love to share it here too.  


This week learned a valuable lesson about the effectiveness of soft power.  If you don't know what soft power is, it's about using persuasion and attraction, rather than force, to get what you want. In foreign affairs, you may find that governments prefer to use negotiation and diplomacy to settle conflicts rather than sanctions and policies. (Well at least they are supposed to!)

Some time back I had a dispute with a friend over WhatsApp which left me upset, angry and feeling entitled to an apology.
SHARE:

Wednesday, April 5, 2017

Five Tips for Writing Great Copy



There is no one single thing or magic formula that can be applied to producing great copy. The fact that each piece of copy you write or read will have its intended audience, and unique message and purpose, by default makes it tricky to apply a one-size-fits-all trick.

If you need to take a second to read up on what copy is please feel free to do so on my copywriting page. If you'd rather not, then I can tell you, in short, that copy is simply written material, produced to promote a product or service. See, it has nothing to do with imitation or trademarks!

So if writing good copy is not down to a simple formula, then how can it be achieved? There are general guidelines that can be followed.

I will share five of those guidelines with you. Let's elevate your writing skills from good to great!


SHARE:

Monday, April 3, 2017

Five Public Speaking Lessons we can Learn from Meryl Streep *UPDATED WITH VIDEO*


One of the reasons  I decided to switch my website over to Blogger was because of the ease of embedding elements such as video here. Now that I can, I have updated this post by sharing the video I shot to accompany it. After all, it's not all the time we have the energy to read. If you'd rather read the post, please continue.  

But before you do, let me reintroduce you to this topic: In this year's Golden Globes, Meryl Streep’s acceptance speech for the Cecil B DeMille Award, which honoured her contribution to the world of entertainment can only be described as thunderous. She unleashed a storm over Trump's head by publicly admonishing him for his behaviour. But, what I took from her speech were the lessons in public speaking. 



 
SHARE:

Instagram

© Madeline Wilson-Ojo. All rights reserved.
Blogger templates by pipdig