Wednesday, November 16, 2016

Is Your Elevator Pitch Ready?

I have a small task for you. In thirty seconds tell me about yourself. GO!

How did you do? If you have you ever stumbled upon the “tell me about yourself” part of a job interview, or have been put on the spot in a group setting with an out-of-the-blue question then please stick with me.
Even if you haven’t been put in such a predicament it is still worth reading on, because the day will come when you’ll need to dig into your repository of information for this very useful skill.
Whether you’re making small talk at a party, or trying to make a good first impression before a potential employer everyone can use this skill.  This will help you to form a speech on any given subject on the spot.
As a brief description, an elevator pitch is a business term used by professionals, and is a way to sell a company’s products or services in a nutshell. It is normally around 20  - 60 seconds long (basically the amount of time it would take for you to move from one floor to another in a lift).
We are going to learn how to take this concept and use it to form an attention grabbing sentence.

Disclaimer: If you are reading this and are a pro at the elevator pitch please note that these principles are for someone who has never come across this concept before!

These are my three basic elements of an elevator pitch, and I like to call it the SEA   principle.
Subject – make a statement
Expand on you subject – add more information about your subject or explain why you have made that statement
Ask a follow up question or add a closing statement – invite your listener to also speak or round up your speech.
So, taking the subject of copywriting as an example, let’s do one together
S - I am a copywriter.
E - I started my career in copywriting because I love words, and I want to use that passion to help businesses grow.
A - What do you do for a living? Do you own a business?
Now you try.
The aim is that your elevator pitch will lead into a deeper, and more meaningful conversation.
You can even string together a succession of elevator pitches (giving the other person a chance to speak in between of course) You will be a pro at conversation!
You might find that your first attempt will be a particularly short elevator pitch, but the more you practice, the better it will become. You’ll be able to add more elements and make it more interesting.But remember that at the core of it should be the SEA principle!


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