Apologies/ Stories from the Web



Hey lovely people!

A lot of bloggers do not believe in apologising for an unannounced hiatus. But I feel that if you frequent this blog, you at least deserve to hear why I have been absent for some time. 

Firstly, apologies. (I am one of the few who do believe in apologising!) 

Secondly, my "break" has been largely down to laziness, however, it was triggered by a short bout of illness. Then I celebrated my 30th birthday and I wanted to party, rather than write blog posts - but I am now repentant and have returned for good!

With that out of the way, I thought I'd kick things off by gathering some of the most interesting stories from around the web this week. They all pertain to writing and communications, obviously!

Enjoy, and tell me what you think!

Book Review: The In-Between


The In-Between is a biographical motivational read told by Mahmoud Farraj, an entrepreneur living in the US.

It's more than just a book of inspirational teachings. Farraj uses real life examples to get we the readers to condition our minds for success in order for the right kind of life to follow. In the author's words, The In-Between was written for one purpose, 'to describe the life and lessons learned by an aspiring growingly successful entrepreneur'.

This is the unique selling point of The In-Between - the fact that the author

Building a Successful Marriage is Like being a Good Diplomat

In a few days time, my husband and I will have crossed the threshold that will earn us the title of six months married. *INSERT PRAISE BREAK*

The journey so far has not been without its fair share of adventure. Like being aboard a roller coaster there have been moments of pure excitement, slow moments, times of fear, and also periods of exhilarating joy.

Being a typical south London gal, with roots deeply entrenched in a Ghanaian family, navigating through marriage with my born and bred Nigerian (straight out of Ekiti state) husband was always going to be an interesting albeit beautiful feat.

When two people from identical backgrounds make the decision to be one because of their love for each other, their clash of personalities,

A Soft Answer Turns Away Wrath: The Effectiveness of Soft Power

This post is a part of my Reflections* series. However, I think there is a lot to learn from it, so I'd love to share it here too.  


This week learned a valuable lesson about the effectiveness of soft power.  If you don't know what soft power is, it's about using persuasion and attraction, rather than force, to get what you want. In foreign affairs, you may find that governments prefer to use negotiation and diplomacy to settle conflicts rather than sanctions and policies. (Well at least they are supposed to!)

Some time back I had a dispute with a friend over WhatsApp which left me upset, angry and feeling entitled to an apology.

Five Tips for Writing Great Copy



There is no one single thing or magic formula that can be applied to producing great copy. The fact that each piece of copy you write or read will have its intended audience, and unique message and purpose, by default makes it tricky to apply a one-size-fits-all trick.

If you need to take a second to read up on what copy is please feel free to do so on my copywriting page. If you'd rather not, then I can tell you, in short, that copy is simply written material, produced to promote a product or service. See, it has nothing to do with imitation or trademarks!

So if writing good copy is not down to a simple formula, then how can it be achieved? There are general guidelines that can be followed.

I will share five of those guidelines with you. Let's elevate your writing skills from good to great!


Five Public Speaking Lessons we can Learn from Meryl Streep *UPDATED WITH VIDEO*


One of the reasons  I decided to switch my website over to Blogger was because of the ease of embedding elements such as video here. Now that I can, I have updated this post by sharing the video I shot to accompany it. After all, it's not all the time we have the energy to read. If you'd rather read the post, please continue.  

But before you do, let me reintroduce you to this topic: In this year's Golden Globes, Meryl Streep’s acceptance speech for the Cecil B DeMille Award, which honoured her contribution to the world of entertainment can only be described as thunderous. She unleashed a storm over Trump's head by publicly admonishing him for his behaviour. But, what I took from her speech were the lessons in public speaking. 



 

Book Review: The Aso-ebi Chronicles



It is agreed that a good book can have the ability to transport its reader to a place or time that a plane ticket or time machine never could. All the reader needs is the capability to read, and a good imagination.
But, what is often downplayed is the pleasure that is derived from reading of a place, experience or person that you are already familiar with. Familiarity breeds comfort, especially when those places, people and things are brought to life with the narrative, skill and craftmanship required-  as is the case for the Aso-Ebi Chronicles.
From Bewaji's Ankara Adventures to Violet's Velvet Adventures,  The Aso-Ebi Chronicles is a colourful series of  novellas pulling together the themes of African textiles, detective work and romance.
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